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Right now the number of
homes for sale on the market is at a record high. It’s a Buyers’ Market.
Competition is stiff and buyers have very high expectations. Successful
agents know that the key to selling and really competing is having that
professional edge.
In today’s tough market,
potential buyers are SERIOUS buyers... they’re not just kicking tires, and
they also have the luxury of being highly critical.
Home staging is about
illusions. It's more than decorating and cleaning. It's about perfecting the
art of creating moods. Staging makes a house look larger, brighter, warmer,
more inviting. Staging makes a house ‘relate to a potential buyer’.
Staging makes a buyer want to buy.
Make It Really Count When Showing a House
You have a targeted
audience
Most buyers who come to
your house are good prospects. They are actively shopping for
the product you are selling. The house you are showing them already
meets their general criteria.
Within seconds buyers
develop an attitude toward your house that is reinforced by everything else
they encounter. Make those first seconds and first impressions positive....
make them really count.
You have a captive
audience. Each room offers the perfect opportunity to make dozens of
first impressions. With each great detail you win over the buyer from
looking at your house to evaluating whether it could be HOME.
When a house ‘speaks to a
prospective buyer’, the buyer will stay longer in the house, and the longer
the buyer stays, the less they want to leave it.
When a house feels as if it could be home,
buyers will intuitively reprioritize their list of ‘have to haves’.
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